Digital Marketing Course Content

Search Engine Optimization

Search Engine Optimization

What is SEO?
How Search Engine Ranks
SERP Understanding
On Page Optimization
Off Page Optimization
Keyword Research & Analysis
Web Monetization

Paid Ads (PPC/PPV)

Paid Ads (PPC/PPV)

Introduction to PPC/PPV
Google Adwords/ FB Ads
Campaign Set Up
AdGroups & Keywords Set Up
Understanding the Bidding Process
Conversion Tracking
Conversion Metrics (CPA, CTR)

Social Media Marketing

Social Media Marketing

What is Social Media Marketing
Introduction to
Social Media Platforms
Strategy creation
Campaign Creation/ Set Up
Conversion/ Engagement Tracking

Display Marketing & Remarketing

Display Marketing & Remarketing

Display Network Marketing Campaign Set Up
Ad Formats for Display Network
Display Ad Builder
Display Planner Tool
Remarketing Campaign
Dynamic Remarketing

Email Marketing

Email Marketing

Importance of Email Marketing
Email Marketing concepts
Campaign Process
Email Marketing Campaign
Email Structure
News Letters
Result Measurement

Mobile Marketing

Mobile Marketing

Key Mobile Marketing concept
Trends in Mobile
Mobile Devices
SMS content & SMS Strategy
Mobile Advertising
Mobile Optimized Websites
Mobile Apps & QR codes
Coupons & Ticketing
App Store Optimization

Entrepreneurial Marketing

Entrepreneurial Marketing

Affiliate Marketing
Video Marketing
Content Marketing
New Age Entrepreneurial Opportunities
Marketing Strategy Creation & Execution

Tools and Utilities

Tools and Utilities

Why use Analytics
Tools for website Analytics
Google Analytics
SEO Reporting
Adwords Reporting
Social Media Reports
Monitoring & Tracking
Conversion Reporting & Segmentation

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Course Schedule (Sat-Sun)

Week 1

Introduction & SEO fundamentals

Week 4

Display Marketing and Remarketing

Week 7

Social Media Marketing

Week 10

Video Marketing

Week 13

Hands On Live Projects Training & Project Work

Week 16

Grooming, Group Discussion & Personal Interview Training

Week 2

Advanced SEO Strategies and Techniques

Week 5

Email Marketing

Week 8

SMM & Mobile Marketing Introduction

Week 11

Affiliate Marketing

Week 14

Hands On Live Projects Training & Project Work

Week 17

Final Examination

Week 3

Paid Ads (PPC / PPV)

Week 6

Advanced Social Media Marketing

Week 9

Mobile Marketing Strategies and Introduction to Marketing Tools & Utilitiess

Week 12

Content Marketing & Revision

Week 15

Hands On Live Projects Training & Project Work

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