Search Engine Marketing (SEM)

           Although it is generally referred to as separate from Search Engine Optimization(SEO), the truth is that Search Engine Optimization(SEO) is a subfunctionality(subset) of Search Engine Marketing(SEM).The whole purpose of SEM is to make your website more visible to the Search Engines (SE's).

          Presuming you have read the SEO part I shall here explain how we can affect your standings with PPC campaigns such as google adwords , yahoo! search marketing and microsoft adcenter. These are the ones that dominate the PPC ( pay per click) domain of business which is most relevant to a E-Commerce like business

The various steps we follow to execute a marketing campaign include

1. Prepare a Marketing plan which would include the objective of the campaign, the timelines associated and the pros and cons of each available option. This is basically done to have a proper understanding of the best way of going about doing things.

2. Market Research is performed by our experts who will provide you a report which will specify who we should target, where they are located and how should we target them.

3. Leveraging of the strengths forms a very important role while building a campaign.

4. It requires daily monitoring and adjustments as there are millions of others who will be pitched against you and you need to hold your own. We help you do that by provding you with weekly reports on changes and resulting efforts