Onsite OptimizationIf the website is already LIVE, then Onsite Optimization is to be done to either develop new pages which align with your business needs or to modify the existent pages to make it more relevant to the business.However as a rule, it is best to include it while preplanning a site and we keep search engine optimization in mind while creating sites for our client.The various things to be considered while evaluating the onsite search engine optimization of a site include Optimizing Meta Tags - These basically serve the search engines as to what the site and pages in it are about. We basically make sure the to target such that they benefit the business by focussing on key phrases. Optimizing Linking Structure - Ideally, and thats what we target, is the Click Twice rule, which basically means you can reach any webpage within two clicks from the main page. It serves two purpose by providing better navigation to the user as well as being very search engine spider friendly. Optimizing Content - This involves using heading tags and keywords through the content and placing them strategically to achieve higher search engine rankings. Content as always is king. |